News Archives

Global Package Exhibits Internationally Award-Winning Designs in Booth 40 at the W&V Pack Show
August 08, 2018

Erica Harrop, CEO and founder of Global Package LLC, announced that the company will be exhibiting award-winning new designs, the “Sommelier ring” and the “Doble Alto® custom base” at the upcoming Wines & Vines Packaging Conference to be held Thursday, August 9th at the Yountville, CA Lincoln Theater, 100 California Drive.

On display, as well, at this one-day event will be Global Package’s signature line of Elegant Light® bottles, which are lighter and come in all traditional shapes and styles. The company will also be showcasing several of its newest offerings, including the Sommelier Mouth Bottle, which features a continuous straight (and thicker) neck, typical of premium and luxury brands, as well as a specially designed mouth, which results in a cleaner pour.

There will also be samples of the new Estal DobleAlto® patented bottle, featuring a podium-like base and an increased bottle height, both of which enhance brand presence. Importantly, neither of these innovations adds to the amount of glass used in manufacturing.

Customization options will also be on display, including examples of screen printing, coating, and on the DobleAlto® rosette fluting and a magnifying glass effect. Other decorative techniques, including pewter labels, will also be shown.

Global Package specialists will be on hand to answer any questions. For more information, contact info@globalpackage.net or 707-224-5670. Global Package (www.globalpackage.net) is located at 2793 Napa Valley Corporate Drive, Napa, CA 94558

Global Package Introduces New Estal DobleAlto® Glass Innovations
July 23, 2018

Erica Harrop, CEO and founder of Global Package LLC, announces the arrival of the distinctive Estal DobleAlto® bottle. The Doble Alto® is a unique and patented glass technique that consists of a double base that adds elegance by increasing the height of the packaging and brand presence without increasing the amount of glass used in manufacturing. Acting as a podium, the double base enhances the brand’s image and value as desirable and exclusive.

“Since being introduced a couple of years ago, these Estal bottles have had great success in the market,” says Harrop. “Not only is the aesthetic of the design unique, Estal and Global Package now offer clients a range of new customization options that highlight the effect of the double base.”

Customization options include: screen printing, coating, rosette (Opera Roseta fluting), embossing, a magnifying glass effect, and other decorative techniques. (Refer to the attached Estal pdf). Developed for premium products in many diverse sectors, the DobleAlto® bottle is ideally suited to high-end wine and spirits brands.

“The visual impact of the double base—raising the contents of the bottle on a clear glass ‘podium’—makes the package stand out in retail, on premise, and in restaurant/bar environments,” adds Harrop. “The Kaava Sparkling Gin (http://www.kaava.es/es/ ) is a great example of the Opera Roseta customization.”

Global Package is now offering these distinctive Estal bottles, along with all decorative options. For more information, contact info@globalpackage.net or 707-224-5670. Global Package (www.globalpackage.net) is located at 2793 Napa Valley Corporate Drive, Napa, CA 94558.

Global Package Client Tenshen’s Rosé Wins Gold
July 11, 2018

Global Package LLC is proud to announce the Gold Medal win in label and packaging for its customer, Guarachi Wine Partners’ 2016 Tenshen Rosé, at last month’s Central Coast Packaging and Design Competition. The bottle is from Global Package, and the package was designed by Oakland’s Cult Design.

Under the umbrella of Guarachi Wine Partners, which is a well-established marketer and innovator of fine wine for 33 years, Tenshen and Guarachi Family Wines have both recently received numerous awards and mentions. The 2016 Tenshen White was awarded 92 pts by Tasting Panel Magazine, and the Tenshen 2016 red blend “Santa Barbara County” was named one of the best Out of the Ordinary for Father’s Day wines by the Arizona Daily Sun. The Guarachi Family Wines also was featured this year on CBS Los Angeles’ Father’s Day Gift Guide. Both brands are current Global Package clients.

According to Global Package founder and CEO, Erica Harrop, “The Tenshen Rosé was sourced from Europe to fit the high quality look the customer requested. By considering a spirit bottle for the solution we found a great match. We are happy to be providing top tier glass for all Guarachi Family Wines, an important contribution to the winemaking and wine packaging honors they are reaping.”

According to its website, the Guarachi Wine Partners story is an inspirational one: “In 1985, founder Alex Guarachi came to the United States from Chile on a soccer scholarship. When an injury shattered his athletic dreams, he went back to his roots for inspiration on what to do next. While living in the backyard of Napa Valley and Sonoma County—where South American wines had been unknown—Alex saw an opportunity to educate the American consumer on the great wines from his native country.”

Today, Guarachi Wine Partners represents 16 brands across six countries as we continue forging the next chapter in our fine wine history. The company has built a reputation as the Pioneer of South American Wines. Tenshen, one of the brands represented by Guarachi Wine Partners, currently produces a red, white, and rosé, which is known to feature “a phenomenal structure and texture with a clean, fruity finish.”

Global Package (www.globalpackage.net) is located at 2793 Napa Valley Corporate Drive, Napa, CA 94558, and can be contacted at info@globalpackage.net or 707-224-5670.

Global Package Introduces Estal’s Sommelier Mouth Bottles
June 25, 2018

Global Package LLC announced it is now selling Estal’s latest innovation in wine packaging: the new Sommelier Mouth Bottles. Global Package and Estal (https://www.estal.com/en/company) have long worked together to promote and sell exceptional, premium packaging solutions for the wine and spirits industry in the US, Canada, and Mexico. This new technology features a patented evolutionary process in the mouth of the bottle, with a modern profile which prevents drips while maintaining all the conventional bottling processes, including utilizing the same capsules, cork, bottling speeds, bottle height and weight. It’s also compatible to customization for creating a truly special bottle.

“We are delighted to be able to provide these unique, yet practical bottles to our clients throughout North America,” says Global Package’s founder and CEO, Erica Harrop. “The continuous straight neck and mouth results in a cleaner silhouette. It can also allow the neck to be thicker, which is a characteristic of premium and luxury bottles of wine.”

The biggest benefits to sommeliers, however, are the Sommelier groove (cut rail), which facilitates the cutting of the capsule and the anti-drip ring. “There is a clean, straight cutting guide at the neck of the bottle,” adds Harrop, “which is a huge advantage for sommeliers who need to be efficient and offer the most attractive presentation. We would be happy to show you samples and discuss how this technology will elevate your brand.”

The New Sommelier Mouth was recognized by the prestigious jury of the Oscar de l’Emballage in November 2017. It is available in a variety of glass bottle models.

Global Package (www.globalpackage.net) is located at 2793 Napa Valley Corporate Drive, Napa, CA 94558, and can be contacted at info@globalpackage.net or 707-224-5670.

Global Package Customer, Marsh Mokhtari’s Gray Whale Gin, Sweeps Industry Prizes
May 30, 2018

Napa, CA May 28, 2018 — Erica Harrop, Global Package LLC president, announced the recent shared success of one of her clients: Golden State Distillery’s Gray Whale Gin (www.instagram.com/graywhalegin). Global Package created the packaging for Gray Whale Gin, which was awarded one of the wine and spirits industry’s most prestigious prizes at the Wine & Spirits Wholesalers of America: First Place as 2018’s “Brand Bottle” of the Year!

“Some consider this award to be like winning the prize at Shark Tank,” says Harrop. “Having launched many prize-winning brands, it is so exciting to be part of such a genuine winning story.” Gray Whale’s stunning packaging reflects its unique brand story and positioning in the market: authenticity, a compelling true story, and social and ecological responsibility.

According to Harrop, she was contacted last year by Chef and Culinary TV Personality Marsh Mokhtari, who was looking for help with a number of design elements he envisioned for his new Gray Whale Gin package. Global Package was selected from a short list to be the only California resource for the bottle Mokhtari had in mind, as well as the only supplier he found that was able to produce the complex color using organic paint that was in line with the brand’s sustainability.

“It was a long process to fine-tune the perfect blue and the transparent surface that wouldn’t chip or scratch,” Mokhtari recalls. “But Erica worked with us every step of the way. The entire package, including the handsome 6-pack shipping box, has resulted in many awards and a huge boost in sales. Needless to say, she has earned this customer for life.”

The Gray Whale Gin’s brand story begins with the gray whale’s migratory path along the California coast, which is represented in its logo mark—designed by Mokhtari’s wife, Jan Livingston and design agency United Creatives—of a whale tail with dots tracing the locations from which the gin sources its botanicals, including juniper and fir, mint, citrus, almonds, and hand-harvested sea kelp from the Mendocino Coast. Distilled seven times it’s also gluten free. Sustainability and protecting the world’s oceans is one of the brand’s core values, so Mokhtari supports Oceana—a nonprofit that works to protect and restore the world’s oceans—and is “1% for the Planet” certified, contributing at least one percent of its annual sales to environmental causes. This information is detailed on the screen-printed back label.

“We know how important it is to bring an ideal image to reality,” says Harrop. “We will always take the time to get to the best possible outcome. Our work with Marsh helped him achieve his vision, within his price point.”

Global Package and Marsh Mokhtari are pleased that their collaboration is paying off.

Global Package Adds Marieshka Barton to Growing Sales Team
April 18, 2018

Napa, CA April 17, 2018 — Erica Harrop, founder and president of Global Package LLC, recently announced hiring industry pro, Marieshka Barton, as Sales Representative for the Napa, Sierra Nevada Foothills, Paso Robles, and Santa Barbara territories. Barton is the newest addition to the company’s growing sales team in support of its expanding business.

Barton comes with broad credentials in the industry, most recently in marketing and sales at Sonoma’s Canihan Family Winery, where she specialized in customer centric, intuitive sales methods. Her experience with copywriting of sales collateral, social media, and research, expertise Harrop believes will promote real professionalism in the industry. Prior to her work at Canihan, she worked as production coordinator/copy editor on the Wine Business Case Research Journal in Rohnert Park.

Marieshka shares her reasons for joining Global Package: “I chose to work for Global Package because I am attracted to strong, intelligent leadership, and Erica Harrop is on fire! She's a consummate captain who is steering Global Package and her team to great fortune. I am overjoyed to be a part of the adventure and add to our mutual prosperity.”

“We are thrilled to welcome Marieshka,” says Harrop. “Her many talents will be a huge asset to our sales effort, including help in developing sales strategy and sales literature, both for us and for our clients. We are very fortunate to have her as part of the team.”

Barton received her BA in Environment Science from Humboldt State, graduating Summa Cum Laude and as “Student of the Year.” She received her MBA from Sonoma State University, where she was awarded “Best Student Case” by the North American Case Research Association. She also has a Professional Certificate from the Wine Industry Sales Education (W.I.S.E.) in Napa; is a Certified Specialist of Wine with the Society of Wine Educators; and is a Level 1 Sommelier with the Guild of Master Sommeliers.

Global Package offers specialty stock and custom bottles for the wine and spirits industries, and provides a variety of other high-end packaging materials, such as pewter labels and specialty stoppers. Now in its 12th year of business, the company is continually expanding its packaging offerings, from custom bottles to unique decorative embellishments. In fact, two of Global Package’s spirits clients—New Deal Pear and Valentine Old Tom Gin—recently won top awards from the Association of Distillers (ADI).

Bottles: A Brand Bonanza Waiting to Happen By Erica Harrop
March 07, 2018

Silicon Valley Bank’s new State of the Wine Industry 2018 is out, and this portion caught my eye:

“ …Today, consumers are leaving the lower price segments in favor of better-quality offerings …Premiumization is still the dominant trend …”

The authors also point out that:

“ …the economic circumstances that set the stage for the industry’s 20-year growth trajectory cannot be repeated. The factors that made you successful to this point will not enable you to sustain that success. This means the winning sales strategies you are leveraging in the operating environment today will slowly prove fallible tomorrow.”

This prompted me to dig a little deeper to find out who and what is driving this trend and how wineries can adopt “winning strategies” for tomorrow’s sales.

As this study reveals, the wine consumer is changing, in attitudes, behavior, and buying patterns to “a customer who uses the internet in increasingly complex and interactive ways, is frugal and has less discretionary income than their predecessors. Successful companies 10 years from now will be those that evolve retail strategies away from the winery location …and find other, scalable means of delivering the experience—and the wine—to consumers where they live.”

There are four generations now influencing the market—Matures, Boomers, Gen Xers, and Millennials. Matures have never been a large wine-buying segment and Boomers are retiring, but Gen Xers (35-55) are now at the top of the income and spending curve. While Millennials today lag in buying power, the study suggests that by 2026 this cohort—who are both price and quality conscious—will surpass Gen Xers as the largest fine wine-consuming generation.

For me, one of the biggest takeaways in the report is this sentence: “Branding and marketing prove remarkable in shaping a consumer’s palate.”

This led me to a study done by the Texas Wine Marketing Institute that showed Millennials purchase wine based on these factors, in order of priority: Price, brand and variety, label design, and entire package design, with country of origin and location on the shelf last in importance. An earlier study by The Wine Market and Nielsen also found that: 750-ml glass bottles solidly hold 70 percent of the market, domestic wine sales, continue to grow (Oregon is top in growth), customers are trading up, and “local” stories move product.

Another study published for the New Zealand International Academy of Wine Business Research Conference found that both the label and bottle can have a significant impact on price. Story or history information on the label is most influential, after origin.

Link: http://academyofwinebusiness.com/wp-content/uploads/2010/04/MuellerSzolnoki-Wine-packaging-and-labelling.pdf).

And this article, “A Balancing Act: How premium packaging leads to profits,” supports that claim: “Attributes like functional features, shape and graphic design have the ability to make a package and its content appear more desirable and thus more valuable in the eyes of the consumer.”

All of us at Global Package make it our mission to stay current with domestic and international wine consumer trends. We learned that for current Boomer and the younger Gen X and Millennial generations of wine buyers, a wine’s packaging plays a critical role in a sale and the sale price. Which leads me to a perfect case study of exemplary upscale packaging …Sine Qua Non, a bottle that reinforces all the caché and profits inherent in that storied brand. And on the home front, we have our Castello di Amorosa- custom bottle (see photo) that also sells uniqueness at a premium.

Give us a call; we’ll happily help you elevate your brand into a bonanza of profits. 707-224-5670 or contact sales@globalpackage.net.

Global Package Showcases Clear Burgundy, Bordeaux and Rosé Bottles
February 07, 2018

Even before our very busy and successful exhibit at Unified, we were noticing increased interest in Burgundy and Bordeaux clear bottles, especially from Oregon and California producers. The good news is we have a much larger selection of these bottles in both 750, 1.5L and 3 Liter than in the past. But remember, because of the high demand, it’s important to call us early. We’ll be happy to work with you to bring together the best bottle and embellishment techniques for a package that will enhance your brand and its shelf-appeal.

So what is going on with the Rosés … the hot item these days! They can now sell for much higher prices allowing for a much larger investment in glass styles than in the past. In the market, Rosé still wines can range from $15/bottle to $50 for a Rosé from Cotes de Provence, France. One could also pay up to $450 for a collectable bottle of Sine Qua Non Rosay 2010, a Rosé from Central Coast, CA. Of course, sparkling Rosés generally command even higher prices. All of this means that packaging creativity is also at an all-time high. Therefore, it’s important to take extra time and care in bottle selection and packaging design to make sure your brand is distinguished from all that competition.

Global Packaging has years of wine packaging experience, worldwide sources, and experts on hand to work with you and to answer any questions you may have.

Give Global Package a call at 707-224-5670 or sales@globalpackage.net.

Global Package Hires New Senior Sales Rep
January 22, 2018

Napa, CA January 18, 2018 — Global Package LLC announced that Milouda Larsen will join its sales team as Senior Sales Representative and to assist in business development for Sonoma, Mendocino, and Oregon regions.

Larsen began her industry career with Tonnellerie Radoux USA back in 1996, moving then to sales and marketing positions with cork suppliers Lafitte Cork & Capsule and M.A. Silva Corks, where she integrated cork and glass products for over 180 boutique luxury wineries to small case-lot customers.

“We are very excited to have Milouda join us, “ says Erica Harrop, founder and president of Global Package in Napa, CA. “She is a seasoned and highly respected sales person. In addition to assisting in developing new markets, her experience spans the cork, capsules, and glass industries over the past 15 years, bringing tremendous knowledge to our group.”

For her part, Larsen was attracted to join Global Package because of the company’s focus on unique products and customization consulting. “I see lot of opportunity for me to grow in the industry and in this job, and to be a part of a tight team,” she says.

“The fact that Milouda is multi-lingual is another huge asset,” adds Harrop. “She is a native French speaker with English and conversational Spanish in her repertoire.”

Starting its 12th year in business this year, the company is continually expanding its packaging offerings, from custom bottles to unique decorative embellishments.

Reminder: Global Package will be exhibiting this week at the Unified Wine & Grape Symposium on Wednesday, January 24 and Thursday, January 25 in Booth #514. On display will be samples of the companhy’s distinctive glass collection, as well as a wide variety of adhesive pewter labels and specialty stoppers. Our team of experts will also be on hand to answer questions.

Contact 707-224-5670 or sales@globalpackage.net for more information.

Global Package to Showcase the Burgundy LIBRA bottle at WINExpo
November 29, 2017

Global Package will be featuring, in Booth #230, its handsome new Burgundy LIBRA bottle at the upcoming WINExpo on November 30th at the Grace Pavilion. The tradeshow and conference will be held in two buildings—the (Grace) Pavilion and the Hall of Flowers—at the Sonoma County Fairgrounds in Santa Rosa, CA.

The LIBRA bottle is well balanced, with a weight of 750 grams. While it’s a bit wider than other burgundy bottles, its height creates an elegant line that’s comparable to high-end Bordeaux bottles. Impressively, the bottle’s extra width lends itself to unique label designs and placement, examples of which the company will also have on display at Booth #230.

Global Package will also have on display its full range of wine bottles—from its Elegant Light repertoire and stock inventory to examples of beautiful custom packages. In addition, samples of new pewter label colors and shapes and the extremely popular hot stamp metallic printed cartons will be exhibited.

Global Package invites everyone to visit Booth #230, where its marketing and technical experts will be on hand to answer questions and to offer suggestions that will enhance any wine’s packaging appeal, from custom molds and beautiful specialty glass to unique labeling and embellishment techniques.

Please Note: WIN is donating $20 for each paid registration to the #CAWineStrong Charity Fund, as well as $1 for every attendee.

Give Global Package a call at 707-224-5670 or sales@globalpackage.net

Visit Global Package in Booth #230 at WINExpo on November 30th
November 15, 2017

Global Package announced it will be exhibiting in Booth #230 in the Grace Pavilion at the 6th Annual North Coast Wine Industry Expo (@WINexpo). The trade show and conference will be held on Thursday, November 30th in two buildings, the Varallia (Grace) Pavilion and the Hall of Flowers at the Sonoma County Fairgrounds in Santa Rosa, CA.

We invite everyone to visit us in Booth #230 to view our display of some of our most innovative and unique bottles, including the gorgeous new Burgundy LIBRA bottle. We’ll also be featuring samples of new pewter label colors and shapes, as well as our new fancy hot stamp metallic printed cartons, which are so HOT right now!

Our marketing and technical experts will be on hand to answer questions and to offer suggestions that will enhance your wine’s packaging appeal, including custom molds, beautiful specialty glass, and unique ways to use these pewter labels and other decorative elements. We look forward to seeing you there!

Please Note: WIN is donating $20 for each paid registration to the #CAWineStrong Charity Fund, as well as $1 for every attendee, so do your best to make it!

Questions? Give us a call at 707-224-5670 or sales@globalpackage.net

Global Package Helped This Young Entrepreneur Shine
October 04, 2017

As a business owner I am always thrilled to help other entrepreneurs who dream big. So when I met a dynamic young soldier, Levi Lawrence III, who founded his company, Shyn3, back in 2013, I was intrigued. Shyn3 began with a clothing and accessories line and is now releasing a new accessories line of unisex bracelets. For this project, he showed me the black oval metallic canister he’d selected to hold the bracelets, and said he had been attracted to the pewter labels he found on the Global Package website. After showing him the wide array of pewter label shade options we have available, he chose the 24-karat shade in a size that was appropriate for the size of the canister. Not only was the final package gorgeous, it was also cost-effective and in line with his budget.

I learned later that the clothing and accessories section of the company is just one piece of his company’s mission. This year, Levi rolled out an offshoot of the company whose mission is to “boost depression awareness, increase self confidence, and encourage love of one’s imperfections.” Levi explained that his life’s goal is to help others succeed and that the clothing/accessories line is his way of connecting customers to his larger goal of developing a summer program for ambitious youth who demonstrate potential for greatness, but lack guidance.

The summer program was created to “physically and mentally guide the youth towards their desired career goals, using a mix of basic military training and a private school style learning to give the focus and direction younger, less privileged students often need to fulfill their goals. The program also includes a mentoring component, which draws from a list of experienced professions from various occupations.”

You can learn more about this young man’s dream here: www.shyn3.com.

Levi’s ambition, creativity, and his social entrepreneurial spirit is so awe-inspiring, I wanted to share his story and encourage others to dream big. There are always people (and companies like Global Package) who are ready to help make those dreams a reality. Levi is just one of many diverse clients we serve. From sparkling and still wineries to spirits distillers and other producers of unique creations like Levi’s, we’ll help make your dream come true.

Give us a call at 707-224-5670 or sales@globalpackage.net to learn more.

Women in Champagne Industry Able to Charge Higher Prices Than Male Counterparts
August 23, 2017

A colleague recently forwarded an article about a study showing that female grape growers—a distinct minority of grape sellers— in the region of Champagne, France, were able to “charge systematically higher prices than male growers for grapes of the same quality.” This finding led two researchers, Amandine Ody-Brasier and Isabel Fernandez-Mateo, to conduct extensive field research to discover the underlying factors contributing to this unexpected advantage for minority growers.

While past research had focused on buyer-side discrimination against females in the industry, these researchers chose to concentrate on seller-side discrimination to see if minority sellers—women, non-whites, and older people—in the Champagne industry received lower prices for goods, as is generally the case in other industries.

The researchers decided on the Champagne grape market for two reasons: First, grape quality there is recorded by an official scale that is observed by all market participants, and second, pricing in the market is relatively inelastic due to limited supply and strong demand. “Together, these two characteristics—quality transparency and price inelasticity—would make it more difficult for buyers to discriminate against minority growers on price.”

The study included a detailed quantitative analysis of nearly 6,000 transactions over a 17-year period, as well as interviews with 37 grape growers (22 men and 15 women), 14 CEOs of Champagne houses, and 16 industry experts. From the qualitative research, the researchers found that the underlying reason for the price difference was the relationships developed and maintained by the women growers. Because minorities are generally excluded from male-dominated interactions in most industries, these groups tend to “seek solidarity with one another,” and these informal relationships facilitate the exchange of valuable market information that their male counterparts tended to keep secret.

It’s also well know that women tend to socialize with each other more than men, and they generally trust the accuracy of the information they share. One male grower in the study revealed: “Price is not something people talk about in Champagne. It’s a private matter.” Thus, because female growers obtained and shared more accurate market information, “they were able to price their own products more aggressively than the male growers.” For the full article, click here: http://bit.ly/2ioudvj

I was fascinated with this research, not only because it highlights the value of women in industry, but it also provides evidence that discriminating against minorities can result in unexpected negative consequences. As a female executive in the wine and spirits industry with a wide network of exchange partners, I am able to locate and acquire the best glass at the best possible price.

Give us a call at 707-224-5670 or sales@globalpackage.net to learn more.

Global Package Exhibits at W&V Packaging Conference
July 26, 2017

Wednesday, August 16th in Yountville - Global Package announced it will be exhibiting in Booth #40 at the up upcoming Wines & Vines Packaging Conference, which will be held on Wednesday, August 16th at the Lincoln Center in Yountville, CA (map here: http://bit.ly/2v42guK).

You’ll be able to see for yourself some of Global Package’s unique bottle shapes, colors, and embellishments that we’ve been writing about in past WIN newsletters. In addition to having our marketing and technical experts on hand to answer questions and offer suggestions that will enhance your wine’s packaging appeal, we’ll have samples of our most popular and most innovative bottles on display.

We’ll share new developments in glass manufacturing and show you some of our outstanding custom molds, beautiful specialty glass, and unique ways to use pewter labels and other decorative elements.

We look forward to seeing you at this one-day event on Wednesday, August 16th at the Lincoln Center in Yountville, CA. We’ll be in Booth 40.

Give us a call at 707-224-5670 or sales@globalpackage.net for more information.

When Smaller is Better
July 11, 2017

We all know the advantages large companies have when it comes to purchasing power. However, this advantage becomes a liability when you have a customized type request for something that’s unique. Therefore, when it comes to ordering glass of a different shape or color, smaller is better.

Global Package has the breadth of resources and the flexibility to hunt down or create the perfect bottle shape and color for your wine. In an earlier WIN article, we talked about custom molds, so here we’ll discuss the wide array of bottle colors that are available.

Generally, red wines are mostly bottled in antique green glass to protect it from light. (Storage times are longer with less light effect.) Dry whites are bottled in dead leaf, antique, or green glass, and clear glass (also called flint) is most often used for White Zinfandels, rosés, and sweet whites. Champagnes and sparkling wines are usually bottled in green glass, often nearly opaque dark green glass. Dead-leaf green is a lighter, more yellow shade that also can be used for Chardonnays and some reds. The Italians have a long tradition of using darker browns for their reds and yellow, almost gold, tinted glass for their high-end white wines.

Brown or amber glass is a German favorite for Mosel, Alsace, and sometimes the Rhine regions. Ports, Sherries, and sweeter wines from Germany are bottled with this amber tint. Antique and Smoke are more unique, with antique being a deep, olive green and smoke being a dark gray color. Unfortunately this color is very rare now, but is still seen in older bottlings. Antique green is quite versatile and can be used for both red wines and whites because it is now ubiquitous in the market. Blue glass has long been used by German vintners, though cobalt blue glass is a non-traditional choice for wine—often used as a marketing tool—since its cool color can be associated with a crisp, fresh wine.

Though every wine region boasts its particular shape and color of wine bottles—a seasoned glass specialist will know the origin of a wine simply by the color of its glass— availability can be sporadic. Because of Global Package’s longstanding relationships in wine regions around the world, our flexibility allows us to access a broad spectrum of bottle shapes and color glass.

To select the best color for a wine, several factors should be considered. First would be preservation and storage of your wine. Sunlight will break down a wine’s antioxidants and tannins over time, so reds that need to be aged should be bottled in glass that blocks out sunlight. It’s fine to bottle a wine that’ll be consumed quickly in light or clear glass.

Shelf-appeal is another factor to be considered in glass color selection. Clear glass can show off the color of the wine inside, such as a rosé, and an unusual glass color can impart “uniqueness” to your product. However, remember that factories operate seasonally, so they won’t have their full range of products at all times.

Finally, as the granddaddy of wine regions, Europe offers the widest selection of unique glass, far ahead of the US and China. With Global Package’s hundreds of connections throughout Europe, our reputation for innovation, and our personalized service, we are uniquely qualified to find the shape, color, and price of bottle that matches your distinctive wine.

Give us a call at 707-224-5670 or sales@globalpackage.net for more information.

Wine Label Placement Tips to Avoid Wrinkling
June 14, 2017

Because there are so many variations in wine bottle shapes and sizes, proper design and placement of the label can be tricky. And because these days glass comes from all over the world, not only European countries, even common bottle types—the high-shouldered Bordeaux, the slope-shouldered Burgundy, the tall Hock, and the heavier Champagne bottle—can have small but significant differences in mold label panels. To add complexity, most wineries also refresh their label design every few years, making this a continual issue. Therefore, everyone involved in label changes, from marketing to filling, should be involved in the label design conversation. It will ultimately save you headaches.

The most important outcome of knowing all this is to avoid the quality defects that occur on the bottling line …the wrinkled label syndrome. After all these years I still see this as an ongoing serious problem that is only addressed at the worst time when it is costliest.

How can one avoid these downtime hassles, wasted labels, and unanticipated rework costs? Get involved early, have the glass supplier work with the designer, and stay involved to confirm you have approved compatible materials. Ultimately, as the decision-maker, it is your call.

The first step in label design is to get from the glass company the bottle’s actual blueprint specifications from which to work. You want to make sure that a label isn’t too large for the bottle’s label panel or that you place it to high or low for the shape and size of the bottle.

Generally, each standard bottle style has a label panel that dictates the general area on which to place the label. However, while bottles may look exactly the same, designers shouldn’t just trust their eye. Proper placement starts by knowing the dimensions of the label and locating the area within the label panel area you have chosen. Keep a proof bottle as a template and write on a sticker the dimensions from the bottom of the bottle to the bottom of the label (it could be anywhere from 15 to 25 mm up from the bottom). Determine the preferred placement based on how it looks, but also how it fits on the blueprint, keeping in mind the bottle’s radius, as well. When you add the height of the label, are you still within that optimum area?

You should also contact the bottling line to make sure equipment can accurately position the label, without creasing. A common problem is placing a label too high on a bottle, which results in a crooked and creased label. And do everyone a favor by allowing 2 mm on top and on bottom of the glass label panel because marginal machine placement shifts may occur.

All of these initial steps still might not avoid later problems. Label wrinkling or bubbling may occur on the bottling line. If the sales company cannot be on site during bottling to address potential issues, make sure you collect a number of bottles for later inspection in order to expedite later claims. And provide at least 10 labels, both front and back, so your glass company can run their analysis. Tell the glass company the placement and size of the label in a consistent communication format as described above. Let them know the frequency of wrinkling and if it was consistent or spotty. And quickly send the samples to the salesperson so he/she can get the samples to the technical department.

Finally, don’t forget that labels are required to pass COLA (Certification of Label Approval) requirements, which are described here: http://bit.ly/2rknWQx

At Global Package, our expertise extends to every aspect, including label design and placement, when discussing bottle selection. Our glass partners will provide exact specifications to your designer for your chosen bottle. Our goal is to make sure everyone comes out ahead at the end of the day.

Give us a call at 707-224-5670 or sales@globalpackage.net for more information.

Be Bold. Break the Mold!
May 31, 2017

It’s well documented that Millennials—79 million Americans ages 21 to 38—have become a prime market segment for wine producers. Last year, this cohort drank 42% of all wine in the US, according to research from the Wine Market Council. Because of their growing influence, Millennials, especially women, are driving trends in nearly every area of wine making and packaging. For example, while Boomers have traditionally bought California wine, Millennials are more experimental, purchasing wines from a variety of producers, from Oregon to Chile and even New York, and are “rabid cross-drinkers, drinking not only wine, but beer, spirits, and sparkling drinks. When buying wine, they tend to select more eclectic wines that may cost $20 or more.

This same appetite for experimentation also holds true in wine packaging. Many Millennials purchase wine based on the design of the label alone, according to a study led by Nicholas E. Johnston at Texas Tech University; they are attracted to simpler, modern, and sophisticated design elements, and they like to have information about the wine, producer, and eco-friendly programs on the label, since the environment is important to this cohort. In general, Millennials are “willing to purchase new or unfamiliar products, if there’s a perception of value,” so packaging that touts value and tells a winery’s local, ecological story would be appealing. You can find the study here: http://bit.ly/2rP6mrR.

In addition, a January 2017 PRNewswire survey found that “95% of wine drinkers prefer drinking wine that comes in a glass bottle, with taste (80% total/78% Millennials) and quality (81%) leading as the top reasons consumers prefer wine packaged in glass. Younger generations don’t rely on the style of the bottle when purchasing a wine. (Interesting footnote: 55% of wine drinkers surveyed noted that single-serve glass containers were “just the right size.”)

So why not meet the Millennial challenge and be as bold as they are with your packaging? Why not experiment with conventional factors like weight versus shape or what has been deemed appropriate for your varietal? Perhaps a Pinot Gris in a hock, or in a Burgundy or Bordeaux bottle? Maybe a Chardonnay in a Burgundy Antica? As “The Glass Bottle Specialists” my team at Global Package will search the world over for the glass shape that’s perfect for your wine and the story you want to tell.

Give us a call at 707-224-5670 or sales@globalpackage.net for more information.

Small Production Wineries
May 17, 2017

While conventional wisdom holds that customization is only for wineries producing 10,000 or more cases, Erica Harrop of Global Package LLC, recently opposed that perception: “Forget the belief that you can’t customize a bottle for a run of less than 10,000 cases. You can! Our specialty in wine and spirits glass allows us to source worldwide to find custom solutions for nearly any production quantity.”

Global Package has customized 250 cases of unique spirits bottles, 700 cases of cartouche wine bottles, as well as customizing cartons, assisting with custom decoration, and managing entire custom projects from start to finish. Known as “The Glass Bottle Specialists,” the company has a team of experienced packaging and branding professionals who work with even the smallest wineries to reinforce wine brands with custom bottle shapes and decoration, including gloss or matte coatings, fine metals, enamel or organic silk-screening, and handmade details.

“We are as committed to our work as you are committed to your wine,” says Harrop. “Just give us a call and we’ll help make your brand a stand out!”

Contact 707-224-5670 or sales@globalpackage.net for more information.

Global Package Salutes Pewter Label Supplier: Etiq’Etains
April 05, 2017

Since its founding in 2006, Global Package LLC has been working with Etiq’Etains, a long-established pewter casting company located in the picturesque town of Nontron in the Perigord region of France, a region famous for its cuisine, especially foie gras; its truffles; and its Bergerac and Monbazillac wines. As a family-owned artisanal business, headed by brothers Jacques Vandenbosch and Olivier Vandenbosch, Etiq’Etains has developed unique metallic self-adhesive labels that are used in a wide range of industries. However, pewter label application to wine and spirits bottles, has become its fastest growing market segment over the past few years.

The company has developed technology that colors the pewter to gold, bronze, and even standard shiny colors, such as blue. The company’s research and development team continues to advance new ways to enhance color effects and labels with ever more varied colors and patinas, allowing even more interesting designs to be possible. The company also offers flexo coloring, foil application, and metallization with very high gloss, and huge variety of different cutting shapes.

European bottlers have been applying the pewter labels automatically for years, and US wineries are increasingly interested in acquiring the fast application roller label method to bottling lines.

A new generation in the family is continuing to work on expanding design and technical possibilities to this old world technology. Global Package is proud to partner with this dynamic company!

Ask us what we can offer you to boost your brand!

Contact 707-224-5670 or sales@globalpackage.net for more information.

Global Package Salutes Its Super Supplier: Estal
March 21, 2017

Arriving at creative solutions to packaging challenges is a top priority at Global Package LLC, which is why the company works with some of the most innovative packaging companies in the world. This month, we’d like to thank one of our long-standing partners: Estal.

For many years, we have partnered with this cutting-edge Spanish company as their sole distributor in the U.S. This provides our wine and spirits companies with comprehensive packaging solutions, including a wide range of premium glass bottles and customized bottles, closures, and decoration options, resulting in an enriched brand appearance. Here are just a few of the ways in which Global Package can embellish your brand:

Coatings:

Pantone color coating, including opaque or translucent finishes.
Partial Pantone color coating, with sharp limits or gradual effect.
Metallization with Pantone color coating with an opaque, mirror effect finish translucent finish. This technique provides a premium metallic appearance with high brightness.
Glass surface treatment for a frosted appearance, with standard or Pantone color finish with gradual effect or transparent window.
Transparent window effect on coated glass, giving visibility to content.

Printing:

Screen printing on glass (ink printed logo or text with a wide range of colors and brightness).
Screen printing on coated glass (ink printed logo or text with a wide range of colors and brightness on coated surfaces).
Metallic screen-printed logo or text with high brightness.
Hot stamping thermal transfer technique for text or logo with high brightness level on glass or coated glass, in a wide range of colors and finishes.
Hand-applied decals, a decorative element for irregular bottle shapes that provides a high definition graphic result.

Innovative Printing Techniques:

Laser etching: engraved logo, text or effect directly on glass or coated glass. This technique can create relief.
Direct inkjet: high definition (photo quality) direct printed image directly on glass or coated glass. 360º continuous printing process on squared shapes.

Our Estal relationship also allows us to offer a wide range of closures, including Bartop Stoppers for bottles with a cork opening and Thread Finish Closures, including GPI, PILFER and STELVIN styles, which can be customized with color, material, markings, etc.

Estal’s portfolio also includes the unique Doble Alto, a leading-edge bottle design that guarantees a double-take by customers:

(http://www.globalpackage.net/wine-bottles/customization-wine-bottles)

Please Note: Global Package will be exhibiting:

April 3 – 6, Booth #520 ADI Show in Baltimore, MD

April 18 – 21, Booth #1414, WSWA show in Orlando, FL

On display will be Estal products, including the distinctive collection of Doble Alto carafe line of European bottle styles, new custom shapes, and decoration. Our have team of experts will be on hand to answer questions. Contact 707-224-5670 or sales@globalpackage.net for more information.

Global Package Celebrates Women of the Vine & Spirits
March 07, 2017

Global Package Founder and CEO, Erica Harrop, announced she will be attending the conferences at the upcoming Women of the Vine & Spirits Global Symposium next week, which will be held March 13th through 15th at the Meritage Resort & Spa in Napa, CA.

“As a woman business owner in the industry and a Corporate Partner of the Women of the Vine & Spirits Alliance, I am committed to support other women-owned businesses, which is the mission of the Alliance,” says Harrop. “The presenters are top industry leaders who also happen to be women.”

To celebrate just some of the contributions women have made in the industry, Harrop offers this summary of a 2015 American Association of Wine Economists’ Working Paper #178 http://bit.ly/1LEdrxz:

In the US today approximately half of all medical degrees and degrees in the life sciences are awarded to women. Similar increases have occurred in the field of enology, the science and study of wine and winemaking.
While close to half of graduates of premier enology program in California are women, only 9.8% of California wineries have a woman as a main or lead winemaker.
Recent statistics indicate that women in the U.S. constitute 59 percent of regular wine purchasers and 50 percent of occasional wine purchasers, who are especially attracted to wines crafted by women winemakers. In addition, “only wines by women” are now featured in well-known restaurants and wine bars.
Proportional to their representation in the field, the wines from California wineries having lead women winemakers are more highly acclaimed in comparison to those of their male counterparts, as evidenced by their inclusion in Jim Gordon’s Opus Vino, a widely cited and credible source of winery quality.
Other studies have found that women “who persist and achieve in male-dominated fields indicate that their success is related not only to high achievement motivation, ability, and self-efficacy, but also to performing better under working conditions of challenge, collaboration, and autonomy and doing better at managing risk …all factors associated with the challenges of winemaking.”

Another study, commissioned by American Express and entitled The State of Women-Owned Businesses in 2016: Summary of Key Trends, http://bit.ly/2bexPKN has some more compelling facts:
- As of 2016, it is estimated that there are now 11.3 million women-owned businesses in the United States, employing nearly 9 million people and generating over $1.6 trillion revenues.
- Over the past nine years, the number of women-owned firms has grown at a rate fully five times faster than the national average.
- Employment in women-owned businesses has increased by 18% since the recession, while among all businesses employment has declined 1% since 2007.
- Business revenues among women-owned firms have increased by 35% since 2007, at a rate that is 30% higher than the national average.

One of the most remarkable trends over the past decade has been the phenomenal growth in the number of firms owned by women of color, more than doubling since 2007, increasing by 126%. Also, there’s this from a 2015 San Francisco Business Timesarticle: “According to studies conducted by BNY Mellon Wealth Management, some 80 percent of women are solely responsible for their household’s financial decisions, and 42 percent of those women are the primary breadwinners in their house. Women make up almost half — 45 percent — of today’s millionaires, control $11.2 trillion of investable assets in the U.S., and make up 47 percent of the workforce.

“As a 100% woman-owned business, Global Package is very proud of the important contributions and the many inroads women have made in the wine industry,” says Harrop. “But we still have a way to go. Despite the extraordinary achievements our winemaking and wine management cohort have made, we still hold only 10-14% leadership roles in the industry. It’s been proven that exceptional talent and drive define these women, so working with them and/or hiring them is a clear win-win.”

As harvest time approaches, Global Package encourages customers to remember this important demographic when designing wine’s packaging. The company is also available to discuss appropriate bottles for a brand, including lots of inventory, including European fancy glass (which is quite affordable these days given the favorable exchange rate), a wide variety of magnums, as well as gorgeous, lightweight bottles for every wine category.

Call Global Package to order samples: 707-224-5670 - globalpackage.net - sales@globalpackage.net

Global Package Salutes Its Super Suppliers: Part 1
January 25, 2017

Because arriving at creative solutions to packaging challenges is a top priority at Global Package, we work with some of the most innovative packaging companies in the world. This month, we’d like to thank one of our long-standing partners: Estal. As we are the primary partner in the US for this cutting-edge Spanish company, we are able to offer clients a wide range of premium glass bottles, closures, and decoration options for wine and spirits companies wishing to enrich their brand’s appearance.

At Unified we will be showing off the Doble Alto ™ bottle line along with high end decoration solutions. Doble Alto group

Here are just a few of the ways in which we can embellish your packaging:

Coatings:

Pantone color coating, including opaque or translucent finishes.
Partial Pantone color coating, with sharp limits or gradual effect.
Metallization with Pantone color coating with an opaque, mirror effect finish translucent finish. This technique provides a premium metallic appearance with high brightness.
Glass surface treatment for a frosted appearance, with standard or Pantone color finish with gradual effect or transparent window.
Transparent window effect on coated glass, giving visibility to content.

Printing:

Screen printing on glass (ink printed logo or text with a wide range of colors and brightness).
Screen printing on coated glass (ink printed logo or text with a wide range of colors and brightness on coated surfaces).
Metallic screen-printed logo or text with high brightness.

Hot stamping thermal transfer technique for text or logo with high brightness level on glass or coated glass, in a wide range of colors and finishes.
Hand-applied decals, a decorative element for irregular bottle shapes that provides a high definition graphic result.

Innovative Printing Techniques:

Laser etching: engraved logo, text or effect directly on glass or coated glass. This technique can create relief.
Direct inkjet: high definition (photo quality) direct printed image directly on glass or coated glass. 360º continuous printing process on squared shapes.

Come see Estal’s portfolio and their leading-edge bottle design that guarantees a double take by customers:

(http://www.globalpackage.net/wine-bottles/customization-wine-bottles)

Reminder: Global Package will be exhibiting this week at the Unified Wine & Grape Symposium on January 25 & 26, in Booth #207. To register use Promo Code GP2017E4005.

On display will be our distinctive collection of Elegant Light™ line of European bottle styles, Estal’s unique Doble Alto bottles, our new 1.5L and 750ml Flint glass bottles in both Bordeaux and Burgundy styles, as well as a wide variety of adhesive pewter labels. Our have team of experts will be on hand to answer questions.

Contact 707-224-5670 or sales@globalpackage.net for more information.

Detroit Takes “World’s Best Vodka” Prize from Russia
January 10, 2017

Erica Harrop, CEO of Global Package LLC, was overjoyed to see that Detroit’s Valentine Distilling Co—a Global Package client—won the World’s Best Vodka award at London’s TheDrinksReport.com’s World’s Best Spirits 2016 last March. To celebrate the award, Valentine created a spirits advertisement, using all-local talent and showing Lenin's reaction …it's a must see.

“Poor Lenin,” cajoles Harrop. “It must have been quite a shock to lose this top vodka honor to an American company. Of course, we are thrilled for our client!”

In making the commercial, the hunt for a ‘dead Lenin lookalike’ took weeks, until Jeremy Verdusco, who lives in Detroit and is a fan of Valentine Vodka, was spotted riding his bike down Stewart’s street. Rifino hired writer Jon Stewart of Huntington Woods, art director Bill Whitney of Oxford, director. All post-production was completed in Detroit. Stewart made Verdusco the awkward proposition: “You look like dead Lenin, how would you like to play him in a commercial for Valentine Vodka?” Verdusco ended up spending 10 hours in preparation for his day on the shoot, applying facial prosthetics and makeup. “It was a long day,” he says, “but worth it for a product I believe in.”

Rifino Valentine, Founder and President of Valentine Distilling Co, added: “Valentine is well known for its dedication to making quality products using American craftsmanship. We wanted to show the world that Detroit arts and manufacturing is alive and well.”

“I was really happy to learn about Valentine’s award,” says Harrop. “And even more fun to view their first-ever commercial …it’s a witty masterpiece!”

To view the commercial, click here: http://bit.ly/2iSEImT And here’s a link to a mini-documentary about Valentine Distilling: http://bit.ly/2jigEsH.

Reminder: Global Package will be exhibiting in Booth #207 at the upcoming Unified Wine & Grape Symposium on January 25 & 26. On display will be its distinctive collection of Elegant Light™ line of European bottle styles, its unique Doble Alto bottles, its new 1.5L and 750ml Flint glass bottles in both Bordeaux and Burgundy styles, as well as a wide variety of adhesive pewter labels. The company will have team experts on hand to answer questions.

You can contact 707-224-5670 or sales@globalpackage.net for more information.

Global Package Showcases Innovation at Unified Booth #505
December 27, 2016

Erica Harrop, founder and CEO of Global Package, is pulling out all the stops for a spectacular display of custom bottles and innovative packaging solutions at the upcoming Unified Wine & Grape Symposium on January 25 & 26. On display will be the company’s unique Doble Alto bottles, an original design that was released in 2015 by Estal, a long-term supplier of premium packaging to Global Package. The Doble Alto line includes several Bordelaise designs, including the Cognata, Cognata Eco, and Lause, as well as sparkling wine bottles: Opera, Opera Roseta, and Gala.

The company also will be showcasing its new 1.5L and 750ml Flint glass bottles in both Bordeaux and Burgundy styles, as well as bottles Opera, Opera Roseta, and Gala.

New pewter labels in a wide range of sculptural styles, shapes, and colors will also be on display. Global Package partners with Etiq’Etains, the French manufacturer known worldwide for innovative and beautiful tin and pewter labels. The adhesive labels are supple and easily applied to any surface, including glass, ceramic, even wood and cardboard

In addition, the company will have samples of its distinctive Elegant Light™ line of European bottle styles, including the recently unveiled Bordelaise Fiona Carrée bottle …all at affordable prices.

“Unified is the not-to-be-missed show of the season,” says Harrop. “We’ll have our experienced team at the booth to answer questions and to provide expert guidance to help you create the perfect package for your wine.”

You can contact 707-224-5670 or sales@globalpackage.net for more information.

Global Package Displays Pewter Labels at Upcoming Shows
November 29, 2016

Global Package is celebrating its 10th anniversary partnership with pewter label maker, Etiq’Etains. The French manufacturer is known worldwide for innovative and beautiful tin, pewter, labels. At upcoming shows—WIN Expo on 12/1/16 (Booth #230) and the Unified Show on January 25 & 26 (Booth #505)—Global Package will be showcasing examples of these unique labels for producers, marketers, and designers.

"These adhesive labels are supple and easily applied to any surface, including glass, ceramic, even wood and cardboard,” says founder and CEO of Global Package, Erica Harrop. “They are lead-free and come in a range of styles and colors to help products stand out on the shelf. It is a quick way to customize a bottle or package with lower costs and smaller runs.”

According to a Jim Gordon of Wines and Vines,knowing your market and tailoringlabel design to that market is essential in today’s crowded market: “Driven by increased sales and consumption, and fueled by the proliferation of wineries and brands across the continent, growth of the market means that packaging wines for instant shelf-appeal is vital.”

The pewter label models and stamped casts are all developed in-house at the Etiq’Etains workshop, including a roller label production line for which the company was E pewter necker and cap awarded the “dynamic handcraft prize” from the Chamber of Trade and the Populaire Bank. The company offers a huge quantity of different cutting shapes in many metallic colors.

“We invite everyone to visit our booths at the shows to see the incredible variety of styles, shapes, and colors of these tin and pewter labels,” adds Harrop. “From patterns in full labels to neck wraps and cork tops, you’ll find a label that speaks to your market and positions you above the fray.”

For a preview of what will be on display, visit: http://www.globalpackage.net/other-products/pewter-labels or contact 707-224-5670 or sales@globalpckage.net for more information.

New European Bottles Show Big at WIN Expo in Santa Rosa
November 18, 2016

Global Package will be showcasing hot new bottles in Booth #230 on Thursday, December 1st at the upcoming WIN Expo in The Hall of Flowers at the Sonoma County Fairgrounds in Santa Rosa— all at competitive prices. Featured will be new stocks such as its new 1.5L and 750ml Flint glass bottles in both Bordeaux and Burgundy styles, as well as beautiful new bottles for the dynamic new rosé market.

"We have seen an incredible interest in quality and variety that we haven't seen since 2008," says founder and CEO of Global Package, Erica Harrop. “We are tapping into all our European resources to ramp up the selections that are our hallmark.”

Also on display will be the company’s unique Doble Alto bottles, with their original double-punt design, which was released in 2015 by Estal, a long-term supplier of premium packaging to Global Package. The Doble Alto line includes several Bordelaise, sparkling, and spirits bottle designs, such as the Cognata, Tramo Alta and Clarior ®.

Visitors will also be able to pick up samples of attractive metallic pewter self-adhesive labels in a range of new colors, which are becoming integral to new creative designs in the industry.

“The Expo will give producers an excellent opportunity to view our impressive range of in-stock products, as well as samples of some gorgeous custom bottles,” says Erica Harrop. “Since this is the ideal time to order, I and my knowledgeable staff will be on hand to answer questions and discuss specific packaging needs. We look forward to seeing you there!”

Contact 707-224-5670 or sales@globalpackage.net for more information. Globalpackage.net

Global Package Introduces Rosé Bottles and Two New Magnums
November 07, 2016

If you’ve been paying attention to wine trends, Rosés have taken a leading role in America’s wine production and consumption. Today, the US is the world’s 3rd largest producer of Rosés, after France and Italy. And Americans drink 13% of the world’s Rosés, second only to France. In fact, Rosés have become so popular that producers are challenging traditional bottles with beautiful and unique custom shapes to boost their wine’s shelf appeal.

1.5 Flint Tradition Global Package is proud to introduce elegant, custom bottles for Rosé producers. The company has many sophisticated and fun specialty shapes, all at reasonable prices. You can choose from curvy or sleek, with or without embossing, and screw cap and cork finish. Also new this year is the Extra Flint glass Magnums in both 1.5L Tradition Bordeaux and Burgundy styles.

Flint glass comes in various shades of transparency, from Extra White Flint to Industrial Flint. The Extra White Flint is also used for spirits, which showcases its brilliance, clarity and highly refractive quality, making it a stand-out choice for Rosés. According to Master of Wine, Elizabeth Gabay, there are 353 shades of Rosés: http://bit.ly/2em0vjP, and each one has its own characteristic taste and color. A bottle choice can enhance or diminish this distinctiveness.

“We offer glass from around the world to give you the best selection in the US market,” says Erica Harrop, Global Package’s founder and CEO. “Standard bottles for Rosés are no longer sufficient in the increasingly crowded Rosé market. If you are a Rosé producer, now is the time to order.”

Call us today to order your samples: 707-224-5670 Global Package

Rose w/swing top

Global Package’s Erica Harrop Makes Annual Inspection of China Glass Factories
October 04, 2016

At least once every year, Erica Harrop, founder and CEO of Global Package LLC, travels to China to inspect the glass factories, from which she has purchased wine and spirits bottles for over 7 years. She also regularly visits factories operated by her European suppliers, with whom she has relationships lasting as long as 30 years. In China, it’s well known that building trusting relationships is key to doing business, and her regular visits to the offices and shop floors of her suppliers have cemented these strong alliances.

“In-person contact with all our suppliers is critical to confirming that US- required quality standards are being precisely followed,” she says. “Having worked for 11 years inside a glass factory environment has give me a respect for the limitations of manufacturing, and also the ability to communicate with owners and workers in a constructive way.”

Customized glass packaging in the US lags behind both Europe, which specializes in high-end decoration and smaller glass plants that have greater flexibility, and China, which has taken off due to Baijiu, the world’s largest selling spirits products made in China and priced at thousands of dollars. “Understanding the uniqueness of customization and the reasons for variations between factories is important for us to know, which lets our customers reap the benefits,” Harrop stresses. “European glass remains at the top of the premium market,” she adds, “but Chinese glass is closing in terms of quality, with the added plus of value. Our specialty is that we work with all factories and know all of their unique capabilities. We have personal connections with all of them.”

Harrop’s intensive factory inspections include tracking ISO quality controls, from selection of raw materials through all production processes, including automated production lines and the design of molds, as well as warehousing of the finished product, and shipping procedures. Together with her partner company, Estal Packaging and their Asian office, she works directly with product development personnel at the factories to ensure customized products meet customers’ and quality conformance requirements. Within these stringent quality demands, Global Package’s alliances with both European and Chinese factories also focus on production efficiencies, which allows the company to control costs and pass on savings to customers.

Global Package’s Harrop Attends AGR Institute Seminar on Testing and Fracture Diagnosis
September 07, 2016

Napa, CA September 7, 2016 — This month Global Package LLC’s founder and CEO Erica Harrop will be attending an advanced seminar at the prestigious American Glass Research Institute (AGR) on glass fracture analysis and defects that affect loads and stresses related to bottle production and design.

Furnace operations glass making Throughout Harrop’s career, she has continued her education in glass production and packaging, including AGR seminars on subjects integrally related to the products Global Package provides through custom productions. Having graduated from Audit of Glass Plant Operations, she is able to more clearly identify origins of quality that are important to her clientele.

While Global Package LLC is well known for supplying a wide range of custom, European glass, and lightweight Elegant Light™ bottles for the wine and spirits industries, it’s solid reputation has also been built on its expertise in all facets of glass manufacture. “We are not just buyers of glass,” stresses Harrop. “We are experts at what we do. And it is earned expertise you can trust.”

Harrop has a long history in the business, beginning her career in post-graduate international wine studies at the University of Bordeaux in the Department D'Oenologie and later earning her Enology degree from the University of California at Davis. After heading up some major US glass companies through the 1990s and early 2000s, she earned her MBA from Sonoma State University and then set her sights on starting her own import glass and packaging company. “Everyone hopes to find their passion in their work,” says Harrop. “I am so lucky to have found mine in my love of beautiful glass making.”

The American Glass Research Institute offers wide ranging seminars in locations around the world —many of which Harrop has attended—including fracture diagnosis; defect identification; the effect of design on bottle performance; coating technology; and cord, annealing, and batch and furnace operations.

Women of the Vine / Women in Wine
August 24, 2016

Women of the Vine / Women in Wine

WOMEN ROCK!

Global Package Fiona As a female business owner in the wine industry, I make it my business to be supportive of other women-owned businesses. This is just one reason Global Package LLC recently joined Women of the Vine as a Corporate Partner www.womenofthevine.com/. This membership alliance is dedicated to the support and advancement of women in the alcohol beverage industry, and advocates for the industry at large to support gender-diverse teams and talent development.

We thought this would be a great opportunity to review women’s progress in business, and to highlight some of the amazing contributions women are making in the wine industry. Here are a few interesting statistics, pulled from the May 2015 American Association of Wine Economists’ Working Paper #178 http://bit.ly/1LEdrxz

In the US today approximately half of all medical degrees and degrees in the life sciences are awarded to women. Similar increases have occurred in the field of enology, the science and study of wine and winemaking.
While close to half of graduates of premier enology program in California are women, only 9.8% of California wineries have a woman as a main or lead winemaker.
Recent statistics indicate that women in the U.S. constitute 59 percent of regular wine purchasers and 50 percent of occasional wine purchasers, who are especially attracted to wines crafted by women winemakers. In addition, “only wines by women” are now featured in well-known restaurants and wine bars.
Proportional to their representation in the field, the wines from California wineries having lead women winemakers are more highly acclaimed in comparison to those of their male counterparts, as evidenced by their inclusion in Jim Gordon’s Opus Vino, a widely cited and credible source of winery quality.

Unsurprisingly, studies have also found that women “who persist and achieve in male-dominated fields indicate that their success is related not only to high achievement motivation, ability, and self-efficacy, but also to performing better under working conditions of challenge, collaboration, and autonomy and doing better at managing risk …all factors associated with the challenges of winemaking.”

Another study, commissioned by American Express and entitled “The State of Women-Owned Businesses in 2016: Summary of Key Trends,” http://bit.ly/2bexPKN has some more compelling facts:

As of 2016, it is estimated that there are now 11.3 million women-owned businesses in the United States, employing nearly 9 million people and generating over $1.6 trillion revenues.
Over the past nine years, the number of women-owned firms has grown at a rate fully five times faster than the national average.
Employment in women-owned businesses has increased by 18% since the recession, while among all businesses employment has declined 1% since 2007.
Business revenues among women-owned firms have increased by 35% since 2007, at a rate that is 30% higher than the national average.
One of the most remarkable trends over the past decade has been the phenomenal growth in the number of firms owned by women of color, more than doubling since 2007, increasing by 126%.

Finally, there’s this from a 2015 San Francisco Business Times article: “According to studies conducted by BNY Mellon Wealth Management, some 80 percent of women Chardonnay btl are solely responsible for their household’s financial decisions, and 42 percent of those women are the primary breadwinners in their house. Women make up almost half — 45 percent — of today’s millionaires, control $11.2 trillion of investable assets in the U.S., and make up 47 percent of the workforce.

As a 100% woman-owned business, Global Package is very proud of the important contributions and the many inroads women have made in the wine industry. But we still have a way to go. Despite the extraordinary achievements our winemaking and wine management cohort have made, we still hold only 10-14% leadership roles in the industry. It’s been proven that exceptional talent and drive define these women, so working with them and/or hiring them is a clear win-win. We at Global Package encourage all our colleagues—male and female—to open the door to this incredible talent pool. Not only have we proven our value over the past decade, we just may be the key to your success in the future.

Also, as harvest time approaches, don’t forget that women are an important demographic to consider when designing your wine’s packaging. And don’t forget to contact Global Package to discuss appropriate bottles for your brand. We have lots of inventory, including European fancy glass (which is quite affordable these days given the favorable exchange rate). We also carry a variety of magnums, and unique, gorgeous, lightweight bottles for every wine category.

Call us today to order your samples: 707-224-5670

Global Package LLC is pleased to introduce a new addition to its Estal line of bottles: the Clarior Doble Alto
August 12, 2016

Napa, CA August 10, 2016 — Global Package LLC is pleased to introduce a new addition to its Estal line of bottles: the Clarior Doble Alto (see photo). This is a beautiful original Tramo Alto design, with refined lines and a double base height that acts like a podium. The effect increases a brand’s shelf presence without increasing the amount of glass used in manufacturing. Released in 2015 by Estal—a long-term supplier to Global Package of premium packaging—the Doble Alto bottles have won Clarior Doble Altos numerous awards, including the 2015 Presentation Award Hall of Gourmets for the UNICO Vermouth Zarro, which used the handsome Tramo Alto bottle from the collection (see photo).

“During a recent trip to Spain, our good friends at Estal introduced me to this gorgeous Clarior Doble Alto bottle,” says Erica Harrop, founder and CEO of Global Package. “The Doble Alto bottles are perfect for sophisticated high-end packaging. Not only are they elegant, but they are also unique in their ability to enhance the image of the most exclusive sought-after still and sparkling wines.”

While Doble Alto bottles (http://www.estal.com/en/top-innovation-doble-alto.htm) are primarily thought of as spirits bottles because to their capacity for fine decoration, this characteristic applies perfectly to wines seeking that one-of-a-kind image of style and elegance. The Doble Alto line includes several Bordelaise designs, including the Cognata, Cognata Eco, and Lause, as well as sparkling wine bottles: Opera, Opera Roseta, and Gala.

Note: We’ll have samples on display at the August 17th Wines & Vines Packaging Conference, Booth 37 at Lincoln Theater in Yountville, CA. We look forward to seeing you there!

Thomas Bardessono has joined the Global Package sales team
June 15, 2016

We are thrilled to announce that Thomas Bardessono has joined the Global Package sales team, heading up sales in Northern California, Oregon, and Washington. Tom comes to us with decades of experience in all facets of wine production, from vineyard management and winemaking to wine and wine barrel sales to business analyst, strategic planning and logistics. He was introduced to Global Package when he purchased the Fiona bottle for his Bardessono Vineyards and Wines winery in Yountville, CA.

“From my past experience and as owner and winemaker of Bardessono, I was very aware of the critical role the bottle plays in packaging,” Tom says. “Not only is it a key element of a brand’s persona, it also must perform flawlessly on the bottling line, hold up under sometimes extreme shipping conditions, look great on the shelf, and yet not break the bank in cost. When I contacted Global Package for advice on a bottle for my wine, I was very impressed with their inventory and their knowledgeable customer service. I was excited to learn they were looking for help with sales, so I jumped at the chance. It seems like a perfect match!”

Tom worked for almost 10 years with Miner Family Winery in Oakville, CA, where he increased new client revenue, from $50k to $250k. He also performed and updated production protocols, quality controls, and managed the winery’s safety program from harvest crush to bottling. Prior to Miner, he worked for Bouchard Cooperage, Greenfield Wine Company, Jack Neal Vineyard Management, and Kendall-Jackson and Robert Mondavi wineries.

Global Package founder and CEO, Erica Harrop, adds: “Tom comes with amazing credentials and will be a real asset to our team! He soon will be reaching out to all our contacts in the Northwest region, so I hope you will extend him a warm welcome.”

Estal News - March 2016
March 28, 2016

ESTAL NEWS - March 2016

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March 2016

LE TRIBUTE

RON BARCELÓ

BOARDROOM

We hope that the new range of packaging for “Le Tribute”, consisting of Le TRIBUTE Gin, Le TRIBUTE Mezcal and Le TRIBUTE Tonic Water, inspired by tradition and roots, will be a great success for MG Distilleries.

Design, differentiation and quality: a perfect combination.

www.letribute.com

Imperial details and gold silkscreen for this noble reserve of Dominican rum. The iconic Barceló Imperial rum, a Premium Glass design that showcases its excellence and quality.

www.ronbarceloimperial.com

The Pure Glass collection goes with the GPI cap, a contemporary design ideal for Boardroom Spirits Vodka. Our subsidiary Estal USA continues to build brands. Congratulations!

www.boardroomspirits.com

JACK - HIGH GLASS

We incorporate the new bottle to our High Glass collection. Its design is inspired by bourbon, seeking a balance between its simple rectangular shape and slight vintage fair.

Main features:

- Capacities: 700ml and 750ml

- Colour: extra flint

- Quality standard: super premium

- Registered design

Nueva gama slim para aceite

Once again, ProWein, held in Düsseldorf, successfully served as a showcase for our clients to see and touch the new Estal packaging solutions.

For the second year, ProWein, the top international trade fair for the Wine and Spirits sector, provided us with an opportunity to speak to our clients about their projects in a more familiar and personalised way.

The elegance of our DobleAlto® line, innovations in decoration and the new closure system helped to differentiate us, making the trade show a great success. Thank you to everyone!

Packaging is a key element in marketing strategies in order to be able to offer the desired and optimum image to the market. The first image of our product as seen by customers is fundamental, so it is essential for it to be well-designed, attractive, innovative, identifiable with the brand and different, all while being functional. That is the great challenge of designers today!

Here at Estal, we love design and packaging. We are therefore committed to new professionals and their creative spirit!

On 3th of March we began a collaboration project with Elisava, which this year is focused on Packaging Design Master students, with the aim of achieving a university-company relationship with the perfect balance of creative freedom and focus on the client.

Nueva gama slim para aceite

We are happy to announce that this year will be attending the Salón de Gourmets, the interantional fine food and beverages fair, at IFEMA, Juan Carlos I trade fair venue in Madrid from 4th to 7th of April.

We look forward to seeing you at our stand 8D07, in pavilion 8.

See you there!

Once again, ESTAL and Global Package will be attending the ADI (American Distilling Institute) trade fair, this year to be held in San Diego (California) from 4th to 7th of April.

You can find us at stand 224.

We look forward to seeing you there!

EAST COAST

ESTAL USA

www.estal.com

estal@estal.com

T. +1 305 728 3272 / Mbl. +1 305 331 3401

WEST COAST

GLOBAL PACKAGE

www.globalpackage.net

info@globalpackage.net

T. 707 224-5670

If you wish to be removed from our mailing list, please visit this link

Glass Purchasing Trends
June 13, 2014

Wine Business Monthly, April 2014

Supply Side Economics:
Domestic vs. Imports

Erica Harrop, owner of Global Package in Napa, sees a mixed bag in glass
supply. “I think there is going to be a shortage, and, in fact, there might be
a disruption in supply this year in higher-end glass. Lower-end glass should
not be a problem since there are a number of factories domestically and
internationally that service that line. About three years ago, the proportion
of glass coming from China comprised 15 percent. Today it is certainly
much, much more,” Harrop said. “The reason is simple: our demand for
Global Package’s market, mostly higher-end glass, is growing, and product
availability of this type of glass in the U.S. is static.”
Encore Glass’ VP of sales and marketing Kyle Rossler said, “In our estimation,
there will be a tightness, if not an out and out shortage, of glass this
year. Wineries that can forecast and plan accordingly can get the glass they
want. Those that wait until the last minute may be disappointed and will
have to settle for something, perhaps not the right size or weight.
“Since there are no other furnaces being built in the U.S., the glass has
to come from somewhere. All glass companies would love to run 365 days
and sell all their output. But you can’t turn on and off a glass furnace like a
printing press.” Rossler said. “All glass furnaces need to go down on a periodic
basis for maintenance.”
“With North American capacity fixed, more globally sourced wine bottles
are coming into the U.S.,” vice president of Saxco International’s wine group
David Schwandt said.

Come join us at the WiVi Central Coast 2013 show in Paso Robles!! March 19-20
March 18, 2013

2012 Viticulture Fair
October 02, 2012

Please join us at the upcoming 2012 Napa Valley Grape Growers Viticulture Fair. Stop by our booth to see what's new in glass and packaging, or just to say hello. See you there! Global Package - Booth #106 November 7, 2012 8 a.m. - 3 p.m. Napa Valley Exposition Fairgrounds 575 Third Street Napa CA 94559

Sonoma State highlights graduates, such as Global Package’s founder
June 10, 2012

Introducing the Award-Winning….
March 27, 2011

Decanter MBS Bottle

Global Package is proud to present this innovative new bottle style designed by the Basque restaurateur, Martin Berasategui, to prevent wine sediments from reaching the wine glass during decantation. Produced by the Spanish company, Estal Packaging, the bottle was recently awarded a prestigious Packaging Oscar for its innovation and functionality. The design consists of a double base, with the lower base having two perpendicular ledges that create a narrowing that prevents non-filtered sediments and impurities from reaching the wine glass during decantation. The design can also eliminate pre-bottling filtration processes, allowing for optimal wine sensory characteristics to be maintained. For more information on pricing and availability for the Decanter MBS Bottle, or to order a sample, please contact our office 707-224-5670.

At the Glass Factory
February 13, 2011

Molten glass drops into the molds in this short video.

Here the glass goes into the lehr for annealing.

Spring 2016 Newsletter
May 27, 2016

{TITLE|Global Package Newsletter}

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Spring 2016 Newsletter
May 2016

It's a WIN, WIN!

Global Package is now a member of the Wine Industry Network!

We’re excited to have recently joined the Wine Industry Network, an online news service that provides marketing tools (email, website & supplier profiles), represents over 400 suppliers in every major category, and reaches over 16,000 subscribers. We will be sending regular “What’s New” updates to the LINK email newsletter, so sign up for WIN's email here: http://wineindustrynetwork.com/howtowin.php

And Introducing ...

We proudly introduce the Bordelaise Fiona Carr�e bottle, one of the more distinctive bottles in our Elegant Light Line™.

This series of bottles was created in 2009 and features European styling. The Bord Fiona has the look of a heavier reserve bottle at a non-reserve price, and is characterized by its elegantly tapered body, voluptuous curves, deep punt, and larger neck for bottling-line ease and speed.

Global Package founder and CEO, Erica Harrop says: "It's a perfect example of the magic we provide customers...beautiful European styling at affordable price points. We strive to over-deliver on all aspects of the business, from custom molds and specialty bottles to a huge inventory of lighter-weight ecological and economical bottles. And we know how important quality service is when it's bottling time. Our customers always appreciate the contribution we make to their successful bottling.

Call or email us for more information: 707-224-5670 or sales@globalpackage.net. Visit our website at globalpackage.net

We (Heart) Valentine!

We wanted to share some nice coverage that Global Package and our client, Ferndale, Michigan’s Valentine Distilling, received in Packaging Strategies.com last month.

Founded in 2008, Valentine is a relatively new player in craft distilling, but it has risen to the top of a crowded field of high-end vodkas. Its signature vodka was recently judged Winner of the 2016 World Vodka Awards in London. It was also awarded a Gold Medal at the San Francisco World Spirits competition, and was recognized by Anthony Dias Blue, editor-in-chief of The Tasting Panel magazine, with a 94-point ranking, higher than Grey Goose, Ketel One, Belvedere, and Absolut. It is one of the few distilleries in the world to use a blend of grains in its vodka. In addition to its signature vodkas, Valentine also produces Liberator Gin, Liberator Old Tom Gin, and Woodward Ltd. Bourbon Whiskey …all of which are award winners.

Global Package supplies bottles for all of Valentine’s high quality spirits, and they come pre-labeled to expedite production on the filling line. Reinforcing the brand’s high-end caliber, Global Package worked with Owner, Rifino Valentine, to create a custom mold for its gins and whiskey bottle, as well as for the elegant package for its handcrafted award-winning vodkas.

High Scores for Glass

Recent research proves the many benefits of glass packaging.

This month’s Wines & Vines featured packaging alternatives to glass, including PET and bag-in-box wine packaging, but concluded that, because wine packaging must bar oxygen, nothing is as effective as glass. Click here to read the article

In addition, the Glass Packaging Institute’s President, Lynn Bragg, supported this statement made by Shawn Welch, Owens-Illinois’ vice president of sales and marketing: “Consumers prefer smaller, more direct and authentic brands that they perceive as higher quality and that translates to simple, sometimes vintage designs that reflect craftsmanship. For packaging, this means more natural, elemental materials such as glass or wood.” According to Bragg, “The natural properties of glass make it a preferred packaging material and top choice for brands,” she says. “It’s superior for preserving and protecting product taste, while offering unmatched design possibilities. Glass bottles and jars also contain no petroleum-based liner that could interact with food or beverages, and glass has a strong and long record of sustainability.” Ms. Bragg also gives some good advice on “The Art of Choosing a Packaging Material” here.

Now's the time to give us a call …Global Package has a large inventory of gorgeous bottles in a wide range of shapes, sizes, and weights, and at great price points!

News and Notes

According to recent research from Packaging Digest, 85% of purchasing decisions are made by women ...

...and consumers spend approximately 5 seconds making a decision to buy, down from 20 seconds just 5 years ago - read the report here …May 3rd’s Shanken News Daily noted that large chain retailers are reshaping the landscape for wine and spirits distributors, who are losing ground to the Walmarts, Total Wine & More, Targets, and other big retailers. …Charles Day of the North Bay Business Journal suggests that, with the sagging Chinese and Canadian economies, wineries looking to build export markets would do well to look at the U.K. market, which is “showing a willingness to try more California wines at the higher end — above �20 (about $28)." But there are pitfalls, he cautions. Read more here …And a final "Wow!", according to the Napa Valley Register, tourists spent a record $1.27 billion in Napa County in 2015, an increase of 8.9 percent over the year before.

About Global Package

With an astute understanding of the industry and the needs of clients, Global Package sources wine and spirits bottles and packaging worldwide.

Bottles

Elegant Light line
Premium, in stock
Ultra-premium
Custom molds
Competitively priced

Packaging

Pewter labels
Custom boxes
Spirits bar-top closures

Decorations

Silk-screening
Medallions

Design

We are at your service.

Erica Hiller Harrop
President

West Coast

2793 Napa Valley Corporate Drive,
Napa California 94558 USA
707-224-5670 (phone) 707-294-7899 (mobile)
info@globalpackage.net globalpackage.net

East Coast

150 SE 2nd Ave 3rd Floor Suite 307,
33131 MIAMI, Florida - USA
305-443-7451 (phone)
usa@estal.com estal.com

Global Package Fall 2015 Newsletter
January 06, 2016

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Fall 2015 Newsletter
November 2015

See You at the Show(s).

Global Package will be exhibiting at these upcoming shows:

December 3, 2015: WINEXPO, 4th Annual North Coast Wine Industry Expo in Santa Rosa, CA, 9:00AM to 4:30PM. Global Package Booth #230.
January 27 & 28, 2016. Unified Wine & Grape Symposium, Sacramento, CA. Global Package Booth #404.
February 23 & 24, 2016. Oregon Wine Symposium, Portland, OR. Global Package Booth #416

Medallions Win!

What do the two winners at last August’s Wines & Vines Packaging Expo have in common? Both packages feature an eye-catching, custom medallion …an embellishment you can find at Global Package!

Global Package customers have achieved the same classy medallion effect with our pewter or tin labels. Produced by our partner manufacturer of 10 years, Etiq’etains, these custom self-adhesive labels are supple and are easily applied as either single pieces or supplied on a reel, both with self-adhesive backing. You can choose from 2-dimensional designs in relief or hollow; 3-dimensional sculptural patterns, total metalizing designs, or metalizing motifs in relief. Regardless of what you choose, the effect will elevate your product to the top tier of the shelf!

Check out some of these examples on our website.

While you’re at it, why not consider a custom bottle, such as those we make for some of our more discriminating and differentiated customers, like Sattui or Amorosa?

Click image to enlarge

Packaging Opportunities.

If you were unable to attend the W&V Packaging Expo, you missed (at least) one interesting session. Consumer research firm Nielsen presented findings of a wine label study that “unpacked” tips for successful packaging.

Steve Lamoureux, Nielsen’s senior vp of product innovation, revealed that 50% to 80% of buying decisions are made at the (very crowded) retail shelf, and that wine packaging needs to be highly strategic in order to reinforce brand perception. In his study he polled 2700 consumers between ages 21 and 64 (900 in each age tier), and audited Cabernet Sauvignon and prominent blends wine bottle designs in three price tiers: less than $10, $10-$20 and more than $20 per bottle, choosing 11 to 12 leading brands per tier. Here’s his summary: Illustrations get attention, but not always favorable attention; bright designs get noticed; black designs convey more distinct personality; the high-end category is the least differentiated; and many tested package designs are undifferentiated. Each category also had unclaimed personalities, such as sexy, distinctive, innovative or bold wines priced less than $10; casual, fun and approachable in the middle tier; and casual and fun wines priced around $20. The moral to this story? High-end wines must differentiate themselves from the riff-raff. How do you do it? Call us …we’ve got the answers!

You can find the W&V article here.

Packaging Trends.

Much interesting research is being conducted to boost the power of the package. Here are a few instructive examples that are relevant to wine and spirits packaging.

According to a Beverage Daily report, bottles can help consumers enjoy a drink more when they are crafted to give off a relevant emotional signature.

And then there was this fascinating article in the November 2nd issue of The New Yorker entitled “Accounting for Taste” that upped the ante in the power of packaging. Charles Spence, a professor of experimental psychology at Oxford University, researched how modes of perception influence one another; e.g., how visual cues influence taste, and found, for example, that a strawberry-flavored mousse tastes ten percent sweeter when served from a white container rather than a black one; that coffee tastes nearly twice as intense but only two-thirds as sweet when it is drunk from a white mug rather than a clear glass one; and that bittersweet toffee tastes ten percent more bitter if eaten while listening to low-pitched music. Then there was the study that tweaked the fizz that happens when you open a can of beer to the best (and heightened enjoyment) effect. It doesn't take a great leap of imagination to see how such cognitive insights could be incorporated into commercial packaging design, which is exactly what’s happening.

Finally, from Packaging World, here are five trends that are shaping food and beverage packaging: Targeting Millennials (they like fresh, less processed fare); Smaller packaging is trending (single-serve and resealable packaging); Convenience is a factor (easy opening, portability, lighter weight, resealability, and no-mess dispensing); Transparent packaging boosts sales (glass remains a favorite); and Eco-friendly and sustainable packaging is here to stay.

And there’s this from a report in the October 13th issue of Beverage Daily: Global Packaging Trends from the Association for Packaging and Processing Technologies: A growing awareness of health and wellness, recycling and environmental issues, as well as an increasing disposable income and purchasing power are all causing a shift in how food and drinks are packaged. The number one concern? The amount of packaging being used and whether or not it is recyclable. To increase sales highlight health or environmental claims outside the ingredients list; market to emerging economies by aligning with demographic growth in the middle class, an increase in disposable income, and retail chain growth.

Online Sales.

Though the US is the largest wine market in terms of volume and value, only 4% of sales are online. But that’s about to change.

While the US lags behind the UK and China in online wine sales, this route to the consumer is expected to grow exponentially in the coming years, according to a study by Bordeaux’s Kedge Business School, which was presented at Vinexpo, France. “From a small base of just 5%, the global proportion of wine sales carried out online is expected to rise considerably in the coming years, led by Britain and China,” according to Gregory Bressolles, who led the research. “The online market will no longer be driven by wine-cellars. It will no longer depend on them… It now depends on buyers.” Globally, online wine sales are around 600% higher than in 2006, contributing $6 billion to the industry. And that’s only going to grow.

News and Notes.

From China to Silicon Valley, here are few highlights in recent wine and spirits news.

…According James de Roany, former president of the CNCCEF Wines & Spirits commission, counterfeit wine in China is enormous: “For every real bottle of French wine in China, there is at least one counterfeit bottle of French wine, and the situation is only getting worse.” Here’s the report.

...On the flip side of this story, the Sunday 11/8/15 NY Times ran “Growing a Napa Valley in China,” a movement spearheaded by Emma Gao of Silver Heights Winery on the edge of the Gobi Desert. The winery has already won some prestigious awards. Maybe bringing its own sophisticated wines to market is the best answer to the counterfeiting?

… Total Wine & More will be expanding its presence into the Bay Area, signing retail leases in both Fremont and Mountain View, with corresponding locations expected to open next year. It’s also “on the move” into other US regions.

…According to Shanken Daily News (10/19/15), Australian wine shipments to the US are creeping back up after 12 months of negative growth. But the real success story is its double-digit growth in China and Hong Kong.

…The Silicon Valley Business Journal reports that wine sales in the US continued to grow, at 3 percent, and California wines accounted for two-thirds of that business.

…Early harvest bodes well for Sonoma vintners